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As a leader in the industry, New India Associates has a wealth of knowledge and expertise that’s incomparable. We utilize this experience to provide both companies and individuals with quality and innovative products they can truly count on.

In addition, we ensure that we stay ahead of the industry curve by using the latest technologies. Rest assured that no matter what you need, you can rely on us to provide the absolute best. Keep browsing through our site to learn more.

A brief about our company's history

The company started business in the year 1996 as New India Surfactants as a partnership firm which was later amalgamated into New India Associates in 2002. 

The company focused its activities on the manufacturing of a Detergent intermediate called Linear Alkyl Benzene Sulphonic Acid (LABSA)in the year 1996 and got associated with Hindustan Unilever and Henkel India. Over the years , we have developed a very strong business relationship and today enjoy the  status of one of the largest vendors catering to their requirements over South India. The company had an installed capacity of 1000 MT/Annum in the year 1995. We have now grown to an installed capacity of 60000 MT/annum at the same site.

2024 marks the start of our new unit to manufacture LABSA 90%, in Hyderabad. This takes our groups manufacturing capacity to 1,20,000 MT per year. 

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